Shamil Ismail

About Shamil Ismail

Shamil Ismail is an investment analyst, and qualified as a Chartered Accountant and Chartered Financial Analyst. Over the past thirty years he has been involved in various aspects of consumer markets, first working at retailers such as Woolworths and Clicks, and then as Head of Research of BNP Paribas Securities South Africa. He founded Primaresearch in South Africa in 2015, a specialist research firm focusing on consumer companies.  


He is a highly rated research analyst, and was rated first in Innovative Research in the 2017 Financial Mail Analyst of the Year rankings. He was also awarded the Absip Research Analyst of the Year in 2014. 


The global trends in demographics and how this will impact consumer markets are of particular interest to him, culminating in this book.